There are four concepts that Casey Winters and Kevin Kwok go deep on in Growth Strategy at Reforge: Growth Loops, Growth Catalysts, Growth Methods, and Sequencing.
Dan Hockenmaier(Basis One, Reforge Partner, ex Thumbtack) and Lenny Rachitsky (Ex Airbnb) brought these concepts together in a super elegant way called The Racecar Growth Framework. The four pieces of the framework are:
⚙️ The (Growth) Engine
Self-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).
💥Turbo boosts
One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).
💧Lubricants
Optimizations that make the growth engine run more efficiently (e.g. improved customer conversion, a stronger brand, and higher customer retention).
⛽️ Fuel
The input that your engine requires to run (e.g. capital, content, users).
Knowing When To Focus On What
Knowing when to focus on what is the key and where most mistakes are made. We summarized the general take in context of the S-curve of growth:
The main mistakes Dan and Lenny walk through:
Focusing on Growth Engines when you usually need Turbo Boosts
Mistaking A Turbo Boost for a Growth Engine
Focusing Too Much on Lubricants When you need a new Growth Engine
Focusing on a new growth engine when you need lubricants.
Not understand what type of fuel your business needs.
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