Build A Growth Machine
I'm Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.
One email per week, unsubscribe with one click anytime
Growth @ Uber
"Brian's thoughtful writings on growth touch on key strategic and tactical considerations, making his blog a must-read."
"Brian writes thorough, structured actionable posts about growth and user acquisition. Every post of his is a must read."
"Brian has been at forefront of growth marketing, virtual goods and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"
Growth Strategy + The Four Fits Framework
This is the framework I use to evaluate and drive growth strategy for my portfolio companies.
We have become over focused on product market fit. Here is why it is just the beginning, what's needed to achieve it, and how to measure it.
Execution won't matter unless you have product channel fit. Here is what it is and how to find it.
Most focus on LTV:CAC. But that is typically not the limiting factor for channel growth. It is Channel Model fit.
Learning Growth + Customer Acquisition
7 foundational principles to follow to excel as a growth practitioner.
The guide I wish I had when I started to learn customer acquisition and growth.
The cycle of meaningless growth and how to avoid it.
Retention + Engagement
Everyone has heard retention is important, but why? We break down how retention influences the rest of your growth model.
Why retention is still the #1 factor for why a product fails highlights some important lessons of how we should be thinking about it.
Retention is the differentiator between the top performing companies and everyone else. Why is it getting harder to execute against?
A quick case on how Patreon doubled their activation rate.
High Performance Growth Teams
One great meeting can save you from countless additional mediocre meetings. Here is how to implement and get results.
I have come very close to a few very big wins in my career. Close, is the key word in that sentence. Here is the one thing that was missing.
Learning is a competitive advantage in the long run. Here is how to get the best at it.
I co-host selective 8 week programs designed for experienced practitioners with some of the most amazing leaders from Uber, Pinterest, Grubhub, Atlassian, SurveyMonkey, LinkedIn, Google and more. Every program is designed to apply to your role/product today to create meaningful impact.
The Reforge Growth Series focuses on actionable/applicable frameworks to help you construct a cohesive strategy and system around growth for your product. This program is best for product/marketing/data team leads (or soon to be team leads).
The Reforge Deep Dive on Growth Modeling is taught by myself, Casey Winters (former Pinterest/Grubhub), Kevin Kwok (Greylock Ventures), and Andrew Chen (former Uber). The program goes deep on the most important tool and skill for any growth professional, building and optimizing your growth model.
The Reforge Retention and Engagement series is taught by myself, Casey Winters (former Pinterest/Grubhub), Shaun Clowes (former Atlassian), and Andrew Chen (former Uber). The program is an intense deep dive on how to create and solve key problems around retention and engagement.
Data Analysis and Analytical Thinking is one of the foundations for any great growth practitioner. This program focuses on these abilities through real world growth problems/projects. It is designed to help you apply these abilities immediately to your product and company.