Build A Growth Machine
I'm Brian Balfour, Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.
My Most Popular Essays
Acquisition
How To Become A Customer Acquisition Expert
The guide I wish I had when I started to learn customer acquisition and growth.
5 Steps To Choose Your Customer Acquisition Channel
A structured step by step framework to properly analyze and choose the customer acquisition channels for your company and product
From 0 to 2 Million Daily Active Users
Everything I learned growing one of my companies from 0 to 2 million daily active users through partnerships.
High Performance Growth Teams
How To Run Growth Meetings That Get Results
One great meeting can save you from countless additional mediocre meetings. Here is how to implement and get results.
Be The Best At Getting Better
Learning is a competitive advantage in the long run. Here is how to get the best at it.
How To Drive Growth Insights
How do you find solutions that drive massive growth?
Growth Is Never Done
Think something is ever fully optimized? Think again. Here is why growth is never done.
Growth Strategy
Growth Is Optional: 10 Reasons Companies Fail At Growth
These are the top ten reasons I see why companies fail to implement high performance growth teams.
Traction vs Growth
The three phases of a company - traction, transition, growth - and the goals, metrics, team, and channels that correlate with them.
Why Focus Wins
I have come very close to a few very big wins in my career. Close, is the key word in that sentence. Here is the one thing that was missing.
Retention
The Never Ending Road To Product Market Fit
How do you know when you have product market fit? My answer isn't probably what you expect.
Seek Authentic Growth
The cycle of meaningless growth and how to avoid it.
The Three Ways To Beat Your Competition
Here are the three ways to beat your competition in a competitive customer acquisition industry.