Back in May Gmail released a new feature in beta called email quick actions. The purpose is to provide a really simple UI to take action within an email rather than clicking out to a different experience to complete that action. The initial use cases Gmail has launched are RSVPs, Reviews, and one click actions. This change seems simple on the surface, but I believe it could evolve into a very powerful growth tactic. As a result, it makes my list of growth tactics to keep your eye on. Here is why…
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Scalable customer acquisition channels are crowded. Competing for the mindshare of consumers and businesses is tough and not getting any easier. No matter what growth channel or tactic you are using, you will always be surrounded by others competing for that same attention. A large part of the growth process is figuring out how to gain a customer acquisition advantage.