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The Road to a $100M Company Doesn’t Start with Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1499202001694-MQ2JAUVFS1KG2CZQLE9J/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - The Road to a $100M Company Doesn’t Start with Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1499202045227-C3LKVJOZQV2XK4AEHF13/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - The Road to a $100M Company Doesn’t Start with Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1499202648625-VGB5WYLIZFV4KVXLAVOG/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - The Road to a $100M Company Doesn’t Start with Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1499202170240-MU3KS39LYIK2QJX0KJIP/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - The Road to a $100M Company Doesn’t Start with Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1499202755545-HC40RMLNA5JXE0IM39HI/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - 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Why Product Market Fit Isn't Enough https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1498664495473-OBAPW0BG4M8F90M2IRPS/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Why Product Market Fit Isn't Enough https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1498664101038-4FN401GI2722ZKC5KDCA/product-death-cycle-coelevate Growth and Customer Acquisition Guides by Brian Balfour - Why Product Market Fit Isn't Enough Note: This concept is adapted from David Bland’s original tweet here. https://brianbalfour.com/essays/patreon-onboarding-growth monthly 0.5 2018-07-13 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497910121042-0Y774UH5AC5BYTS2PVBM/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497909663987-ZZDRK7G5PHS9KPY14USH/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497910265108-YC5RPQ52K3JZB0UW8EFO/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497910186096-9AT4N73RVXL8FPYR76SW/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497910006207-S953JDLFQQEFSTG6H6KW/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1497909858844-68OZS96P8J12KODZ6U4Y/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Inside the 6 Hypotheses that Doubled Patreon’s Activation Success https://brianbalfour.com/essays/building-a-growth-team-from-zero-to-fifty monthly 0.5 2018-05-02 https://brianbalfour.com/essays/growth-data-mistakes monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1491326670398-UIKY7TTPUJHCPQ61AGLT/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How You Battle the "Data Wheel of Death" in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1491326952233-2D1OMJRJVKRI4TWV1O69/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How You Battle the "Data Wheel of Death" in Growth https://brianbalfour.com/essays/growth-benchmarks monthly 0.5 2018-05-23 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1490117142593-VSEAB8Z5N55CPEEXMVSW/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Growth Benchmarks Are (Mostly) Useless https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1490116910937-TZRXHAFIGD7TB7VH5XUA/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Growth Benchmarks Are (Mostly) Useless https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1490117231024-69SLLTFTF69SR3U6TLGG/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Growth Benchmarks Are (Mostly) Useless https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1490116969020-5B8HDMMHGOQCAYJ1LR67/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Growth Benchmarks Are (Mostly) Useless https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1490117328543-VPKST13MLKGC2X87HVQG/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Growth Benchmarks Are (Mostly) Useless https://brianbalfour.com/essays/mobile-growth-retention-soundcloud monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1486487014243-8G3D8U0ORCXKBXOQMAPZ/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud https://brianbalfour.com/essays/embrace-constant-change monthly 0.5 2017-09-11 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484241112344-NZ3N0YDX4B71SXJSWDVA/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484092898770-K6I412O9N9NWVUQG3Q7Y/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484092824185-20C2Y5WUHRI1C5I97VL6/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484241091958-G7UZQYV9LGVAF3FWXAV6/growth-team-2.png Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484093125893-9VCSYLMZNTA71O9E6UA0/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484241066460-3ZT4HUTJSHWBM8N7BKGV/growth-team-1.png Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484093014293-QCF4LW7U6YZCEU30E9ON/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1484241133405-L90S1GPUOJRSYE4BR23C/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How to Embrace Constant Change in Growth https://brianbalfour.com/essays/average-cac-mistakes-growth monthly 0.5 2018-05-02 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1483484271666-4KK6GVM3FZFB4ZJ8KXDG/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Your Average CAC is Lying to You -- What to do Instead https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1483485616533-JTHM21I9KFQMY06HHXB4/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Your Average CAC is Lying to You -- What to do Instead https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1483484149990-JT9WCQXMJAYB600Z1EKP/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - Your Average CAC is Lying to You -- What to do Instead https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1483484614742-YWQ8ADFEVIABR4Y7CJ0O/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Your Average CAC is Lying to You -- What to do Instead https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1483484327489-NVYST7C6N64PPLAO1A0S/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Your Average CAC is Lying to You -- What to do Instead https://brianbalfour.com/essays/setting-yearly-growth-goals monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1482173119142-NXN176NL5JY4CH459UQ6/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 5 Recommendations for Setting Yearly Growth Goals https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1482172741296-XLX7ECBR49M5PFV3PYN2/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 5 Recommendations for Setting Yearly Growth Goals https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1482017839534-DIOVH0M5EQV9002PSBMX/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - 5 Recommendations for Setting Yearly Growth Goals Download my Yearly Growth Goals Template at the bottom of this post. https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1482172301668-EFP89J3ST64I4Q96HYSD/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 5 Recommendations for Setting Yearly Growth Goals https://brianbalfour.com/essays/how-to-setup-a-growth-team-for-maximum-impact monthly 0.5 2022-07-22 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1479059110911-PFTHT4LHPXC6BS2QJXKH/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How To Setup A Growth Team For Maximum Impact https://brianbalfour.com/essays/learn-growth-marketing monthly 0.5 2020-01-05 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476287885568-RG3HYPMUW86A4GY9KX48/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476289516289-N9O987437FC724XX6A3E/learning-marketing-known-unkonwn-1.jpg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476289603090-DOOR6P0PGDGRLA7GIOWG/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476289654650-ANZE6SL7W8YRWVZB4CL0/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476288076447-2SNH7HP9QXKQB7I70S41/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1476289556276-PTDUAQJZZN30TKHGENF6/learning-marketing-known-unkonwn-2.jpg Growth and Customer Acquisition Guides by Brian Balfour - 7 Principles To Mastering Growth https://brianbalfour.com/essays/predict-your-weekly-metrics monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1462906652231-3EL26D1RJOJIJ0TBXL1G/weekly-active-users-chart Growth and Customer Acquisition Guides by Brian Balfour - How To Predict Your Weekly or Monthly Usage Metrics This is an example of what you might see in an analytics tool like Mixpanel at the beginning of a week. Not very helpful is it? https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1462906957075-4S5MDBZUXIMP8QF63FYH/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How To Predict Your Weekly or Monthly Usage Metrics https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1462907066599-W3QJJKUOEI3ZSO5IAEIK/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How To Predict Your Weekly or Monthly Usage Metrics https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1462907192228-MC428FNRFCWMI1Y73J5J/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How To Predict Your Weekly or Monthly Usage Metrics https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1462907017152-ACU4L483XN2BDM2BZQOC/image-asset.png Growth and Customer Acquisition Guides by Brian Balfour - How To Predict Your Weekly or Monthly Usage Metrics https://brianbalfour.com/essays/growth-meeting monthly 0.5 2017-10-13 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1456940175326-6XCZA2HNANVSSOM1D2VS/growth-meeting.jpg Growth and Customer Acquisition Guides by Brian Balfour - How To Run A Weekly Growth Meeting That Gets Results https://brianbalfour.com/essays/learning-and-impact-over-ideas-and-activity monthly 0.5 2017-10-14 https://brianbalfour.com/essays/best-blog-posts-on-growth-2015 monthly 0.5 2016-01-07 https://brianbalfour.com/essays/growth-is-never-done monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438181174481-GTR6QQ1FDU9Q8Z2P9M61/channel-cycle.png Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438181113546-8FNZ1CL6QA74DY7EE47O/user-adoption-cycle.png Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438181228000-5T59LWO6PUOQMD5KG2N8/growth-channel-changes.jpg Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438181371771-MNG7AX7F1XVIOV3SBBF1/email-capture-lightbox.jpg Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438181318984-VY2RXC83W32OJ3BFAR14/cycle-of-growth-tactics.png Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1438180973750-VWWW2O2UM8N4X6C7DO2R/growth-is-never-done.jpg Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Never Done https://brianbalfour.com/essays/how-we-apply-focus-to-grow-faster monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1423933388148-SSEZSYYPEX1ROBZFIPPB/focus-wins.jpg Growth and Customer Acquisition Guides by Brian Balfour - How We Apply Focus To Grow Faster https://brianbalfour.com/essays/growth-is-optional monthly 0.5 2018-05-22 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1423447069424-EMC2MEB6TTPZUMUTALME/10+Reasons+Fail+At+Growth.001.jpg Growth and Customer Acquisition Guides by Brian Balfour - Growth Is Optional: 10 Reasons Why Companies Fail At Growth https://brianbalfour.com/essays/growth-insights monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1421855816705-SXS1SJW1YDIWL1OWOUFP/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - How To Drive Insights For Growth https://brianbalfour.com/essays/growth-principle-two-seek-authentic-growth monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1416762383478-ZJOTGQEZHQY0AOHQOKV8/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Avoiding The Wheel Of Meaningless Growth https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1407295707305-JLEZSQUJ3YFFT36YQMAE/Wheel+Of+Meaningless+Growth.001.jpg Growth and Customer Acquisition Guides by Brian Balfour - Avoiding The Wheel Of Meaningless Growth https://brianbalfour.com/essays/growth-principle-one-be-the-best-at-getting-better monthly 0.5 2017-10-14 https://brianbalfour.com/essays/growth-process-first-tactics-second monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1411225932163-O6ZD106LQJN32KCDY3DW/growth-curve Growth and Customer Acquisition Guides by Brian Balfour - The First Step To Building A Growth Machine https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1411226163458-2K0X5AC74AC1EM949JL2/seo-display-email-facebook-changes Growth and Customer Acquisition Guides by Brian Balfour - The First Step To Building A Growth Machine https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1411226056250-TBHW35B4JJ1TYW4SZENT/growth-curve-2 Growth and Customer Acquisition Guides by Brian Balfour - The First Step To Building A Growth Machine https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1411226244020-LVN4BQ3YRY9JAR8SXDNM/growth-channels-james-currier Growth and Customer Acquisition Guides by Brian Balfour - The First Step To Building A Growth Machine https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1411226410376-TGKXWAT10HYZ8A4M7D2I/growth-machine Growth and Customer Acquisition Guides by Brian Balfour - The First Step To Building A Growth Machine https://brianbalfour.com/essays/traction-the-bullseye-framework monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1409276190917-1UYNPZ6TUDLMXGLU39SW/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour - Strategize, Test, Measure: The Bullseye Framework https://brianbalfour.com/essays/why-focus-wins monthly 0.5 2017-10-14 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1397926350345-6NLG0UYTBUIUX9R09QVG/focus.jpg Growth and Customer Acquisition Guides by Brian Balfour - Why Focus Wins https://brianbalfour.com/essays/growth-vs-marketing-vs-product monthly 0.5 2017-10-04 https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1397053436796-22X09CV8X0YXDR0SM8UV/Growth+vs+Marketing+Images.001.jpg Growth and Customer Acquisition Guides by Brian Balfour - Growth vs Marketing vs Product https://images.squarespace-cdn.com/content/v1/528c45f9e4b06be250a9fe30/1397064981380-QYB75Q14V9BNW93RJQC7/image-asset.jpeg Growth and Customer Acquisition Guides by Brian Balfour 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