Growth

I wrote a post over at Onstartups -5 tips about finding scalable customer acquisition.  Some of the things I talk about:

1. Why testing multiple customer acquisition channels at once is a bad idea
2. How most companies are built off of 1 or 2 channels, not a diverse set
3. Why paying for users is ok in the early stages
4. The three essential tools you need to start testing customer acquisition channels
5. What you should be focusing your A/B testing on

Jump over to Onstartups to read the full post.   Follow me on twitter or subscribe to my email list to get more strategy advice on customer acquisition.